One who is associated with the online digital market and platform will always welcome the digital market platform and will always search for more virtual places where they can earn more and more, the digital India and digitalization globe has been changed drastically and the one can assume that how fast is digitalization is just by seeing the use of smart phones by population as a whole.
Today’s era has dramatically engaging population in digital world, e.g. if you will search for the product or any details regarding any product your IP address will be traced to the marketing of that searched product, so next time whenever you will be online from any application from your phone or from your personal Laptop or desktop, you will see the advertisement of that product from the sponsored website by doing this digital media and marketing keeps engaging the user population and won’t allow you to move from that digital source to offline platform, and that’s where the offline business faces trouble in competing with the online business merchant and platform.
Small business operator and the owners those who are still operating their business in traditional way and do not want to move or change in the digitalization or mall type concept they are the people who are actually suffering a lot in current time. In today’s time only few percentages of population are considering to have monthly grocery from small business and retail stores. Young generation and the person those who have adopted and habituated to save time by using digital platform are using the most of the resources from digital world, the ideology behind using digital platform is save time, easy comparison, no physical efforts, can be checked 24*7*365 hence no time restriction, while if we compare the same thing with the small business than it becomes quite rigid for those users who actual wanted to have such comfort in shopping which is available at online platform.
If I talk about the recent recession and the changes done globally as well as in the country itself, it will tell that the recession is only seen in the offline business only, because they can’t launch the festive offers, they can’t come up with the different discount schemes, they can’t come up with the return policy, exchange policies etc. which is possible in online stores, there are various e-commerce company coming up with the various unique concepts, if we talk about India then earlier Amazon, Flipkart, Snapdeal were only few into shopping of electronics, apparels, and various other gadgets but now there are many, with variety of options provided like movie bookings, recharge facility, transportation booking like flights, trains etc., and also they entered into eatery items with the vegetables, fruits and ready to eat to compete with the online competitor like Zomato, Swiggy, Uber Eats( Which has been sold to Zomato now), there are various other online business holders which includes, Grofers, Big Basket which are available at the tip of your finger to the doorstep of your home.
Don’t we think that this should be concern for the traditional cultured businesses, To cop-up with the online giants? Yes of course as if this won’t change then the overall small segment market place will vanish in coming future. They should involve their young generation to step into the business they are more likely to adopt the digital solutions, this will change and ease the business as along with the offline business they can get the online orders too with the margins, however this will take time and operating both offline as well as online business, but this will ease the profits and end up in the higher earning combining both the platform.
By changing the method of the operations, small business operator can think of competing the core online players otherwise the thought of beating will always be unbeaten.
